Screen Shot 2018-04-21 at 2.39.05 PM.png

Visual line of intake. When you read, the information that lives in the areas with the numbers is most memorable. The bottom right, #4, is the most valuable/memorable text.

Keep this in mind when you put your content together and your visitors will feel more engaged with your information.

 
Screen Shot 2018-04-21 at 2.40.39 PM.png
 

This is what you want to avoid.

F reading pattern.

Good design can prevent
F-shape scanning.