Constructing a website is similar to building a house, the big picture has to be defined and then the details kick in. The foundation needs to be firm with solid ideas and then the visual develops and gets fine tuned until your home on the Internet emerges with a clear message.
Carol is diligent. She seeks to understand the intention of her clients; to become thoroughly familiar with their content. This enables her to design a format that presents their message in a clear and effective manner. This is why Carol refers to your website as your home on the Internet - your visual voice. You want your website to be memorable.
After all, your website represents you, your ideas, your aspirations, your business. Once you have a website you will most likely retain one for life. It is usual to redefine it every few years to stay current with changes in your life and technology.